When lazy journalists criticized Amazon Alexa and Google Home, they would say: "Even may not even expect Orwell, we are willing to invite Big Brother into your home."
One thing that reporters didn't mention: We are willing to hand over some private information in exchange for convenience. This habit is not developed from the virtual assistant. As early as the early 2000s, everyone had allowed Google to get all of their data.
Today, Google provides a wealth of personal data to marketers. Compared to cameras and cameras, seeing this data will better understand you.
For marketers, the data presents a huge opportunity. Today, 40,000 Google search issues are generated per second. One day is equivalent to 3.5 billion searches, 1.2 trillion per year.
When you search for queries on Google, the questions are sent to the data centre, where there are nearly 1,000 servers working together, retrieving the results, and sending the data to you. The entire process is completed in less than one-fifth of a second.
Most people don't realize that when this happens, there is another process behind it, they are moving faster and the process is more mysterious, that is, the auction.
Every time an Internet search contains keywords, advertisers use them when you enter keywords into Google. The products offered by advertisers are tied to your search keywords, which place ads based on keywords and entice you to click.
The ad has taken up the position before the custom search results appear on the screen.
In general, the first four search results are basically paid ads. You may not know, it doesn't matter, there are not many people who know. In the 18-34 age group of Internet users, more than 50% cannot distinguish between Google ads and real search results. In the group over 35 years old, the proportion is higher. In order to further increase the proportion, Google always tries its best to find the most suitable visual advertising elements to make it blend with organic results.
When you click on an ad, the message is passed to the search engine marketer, which will always be credited to your AdWords account and will not be erased.
For you, what does Google know about? As of December 2018, Google knows the following information:
- Your age.
- Your income.
- Your gender.
- Your parenthood.
- Your marital status.
- your browsing history (long-term history and short-term history)
- The equipment you use (mobile, tablet, desktop, TV).
- Your address.
- the age of the child
- How are you in high school?
- Your education.
- How much time you spend using Google every day.
- The language you speak.
- Have you just experienced a major event in your life?
- Your own housing situation.
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